Food Businesses Take Corrective Action After FSSAI Notices on Misleading Labels and Advertisements
Six food business operators have taken measures to rectify labelling and advertising violations after receiving notices from the Food Safety and Standards Authority of India (FSSAI).
Following notices from the Food Safety and Standards Authority of India (FSSAI), six food business operators have taken corrective measures to rectify labelling and advertising violations.
The six companies identified by FSSAI are Lotte India Corporation Pvt Ltd, Dabur India, Ferns N Petals Pvt Ltd, Eat Better Ventures Pvt Ltd, S S Product Prop and Om Sai Healthcare.
The measures taken by the companies include changing product labels, packaging, marketing material and product categorisation. This demonstrates how regulatory oversight is driving greater accountability in the food industry.
## Corrective Measures Taken by Companies
| Company | Corrective Measure | | --- | --- | | Dabur India | Instructed e-commerce platforms to list the product under the appropriate category for ayurvedic proprietary medicine and is in the process of making the corresponding change on its own website | | Lotte India | Removed "100 per cent" claims from its product labels | | Ferns N Petals | Made corrections to labelling and ingredient lists, including declaring the percentage of mango in the ingredient list | | Eat Better Ventures | Withdrawn comparative claims and vegan claims from its products | | Om Sai Healthcare | Revising marketing materials and website content, and assured the regulator that it will refrain from using misleading advertisements and claims in the future | | S S Product Prop | Details of corrective measures not specified |
## FSSAI's Regulatory Oversight
FSSAI's regulatory oversight has led to the companies taking prompt corrective actions. The regulator said in a social media post, "Following notices from FSSAI, major FBOs have taken prompt corrective actions. Measures range from withdrawing misleading label claims to revising product packaging to ensure consumer safety and compliance."
The actions taken by the companies demonstrate the importance of regulatory oversight in driving greater accountability in the food industry.
